Why Is Good Brand Identity In Kenya Important

Table of Contents

Brand basics

What is brand?

In today’s competitive market, businesses are striving to create emotional bonds with customers. Customer loyalty is crucial for long-term success. Having a strong and recognizable brand is essential in a crowded marketplace. Consumers tend to gravitate towards brands they trust and believe in. The value of a brand lies in its ability to succeed, regardless of whether it is a new startup, a nonprofit organization, or a product.

What is brand identity?

The content of a brand is something that can be experienced through the senses. Something that is seen visually, physically, and aurally. By establishing a strong brand, a company can differentiate itself from its competition and effectively communicate its values and messages. Brand identity combines elements into a cohesive and holistic framework.

What is branding?

Branding is both a strategic and tactical approach to increase recognition and develop lasting loyalty among customers. This approach requires clear leadership direction and a willingness to allocate resources for future success. The goal of branding is to use every opportunity that sets a brand apart from competitors to communicate a unique value. Companies are investing in branding to position themselves as industry leaders, outperform their competitors and empower their employees with the tools they need to communicate effectively with customers.

Types of branding

co-branding: Collaboration and brand new to Get it

Digital Branding: The Web, . Social media, search Engine optimization, driving Commerce on the web

Personal brand: what when the individual builds Their reputation is good

Causes Branding: Alignment Your brand is charitable cause; companies or Social Responsibility

National branding: Efforts attract tourists and businesses

When to start the branding process

1.New company, new product

I am launching a new business and require a business card and website. We are developing a new product and require a name and logo by tomorrow. Our goal is to secure a significant amount of funding. The campaign must have a unique brand. Our company will be publicly listed in the autumn. It is essential to secure venture capital, even without any customers yet.

2.Name change

Our current name no longer accurately represents our company and the industries we operate in. Due to a trademark conflict, we must change our name. Our current name has negative associations in the new markets we are expanding into. The name we have is deceiving to our customers. We have recently undergone a merger.

3.Revitalize a brand

We aim to update and revitalize the international brand. Our company has evolved from its original business model. It is necessary to improve our messaging regarding our identity. As we expand globally, we require assistance in entering new markets. Our brand is not well-known. The value of our stock has decreased. We seek to attract a different, more prosperous demographic.

4.Revitalize a brand identity

We are an excellent company with innovative products. We appear outdated. Will our brand be effective online? Our brand does not set us apart from our competitors. We have 80 departments and inconsistent naming. I feel embarrassed when handing out my business card. Our icon is recognized worldwide, but let’s face it, it needs an update. Our symbol is beloved by our target audience. However, the issue is that our logo is not readable.

5.Create an integrated system

We don’t present a consistent face to our customers. We lack visual coherence and we need a new brand architecture to manage purchases. Our packaging is no different. Our competitors look better than us and their sales are increasing. All of our sales seem to come from different companies. We need to look strong and communicate that we are a global company. Every department in marketing is its own business. This is inefficient, frustrating, and not cost-effective. Everyone is reinventing the wheel.

6.When companies merge

We want to send a clear message to our stakeholders that this is a combination of equals. We want to communicate that 1 + 1 = 4. We want to build the brand equity of the merging companies. We need to send a strong signal to the world that we are a new industry leader. We need a new name. How do we think about the branding of our purchase and fold it into our branding strategy? Two industry leaders have joined forces. How do we deal with our new personality?

Who are stakeholders?

To capitalize on every opportunity to build brand advocates, you need to identify the stakeholders who will influence your success. Reputation and goodwill extend far beyond your brand’s target customers. Your employees’ influence is so widespread that they are now referred to as “internal customers.” Gaining insight into the characteristics, behaviors, needs, and perceptions of your stakeholders will pay high dividends.

Key Stakeholders

Why invest?

The best identity programs embody and promote a company’s brand by supporting desired perceptions. Identity is expressed at every touchpoint of the brand and becomes an integral part of the company’s culture, a constant symbol of its core values and traditions.