Professional and Affordable Logo Design in Kenya Services

Your secondary logo, also referred to as an alternate logo, serves as another means for people to identify your company. In instances where your main logo may not fit or cannot be utilized, this alternative design comes into play.

Depending on the nature of your business, you may have vertical or horizontal secondary logos. These typically represent simpler and more condensed versions of your main logo, devoid of creative elements or taglines; they primarily showcase your brand name.

Vertical secondary logos are suitable for applications such as clothing tags, while horizontal ones are better suited for smaller prints like invoices, business cards, or headers on mobile websites.

Favicons often go unnoticed by many people unless they’re absent. These tiny brand icons, even smaller than submarks, typically display just your brand’s initials or a small image.

Take a glance at the little icons in the corner of your open browser tabs – those are typically favicons. They’re small marks, either square or circular in shape, that add a final touch to a website’s branding. When a website lacks its own favicon, it displays a generic icon, which isn’t visually appealing.

In our web design projects, we always create and incorporate favicon logo versions. If you opt for our logo design services, you’ll receive a favicon as well.

Submark logos, also known as brand marks or alternate marks, are compact yet easily recognizable designs. They may feature the full business name or a creative element, and if they use only the brand’s initials, they’re referred to as lettermarks. Submarks prove useful in confined spaces where a larger logo wouldn’t be suitable.

While shrinking a large logo into a tiny submark can present challenges, the result is a highly adaptable and imaginative version. These submarks can be utilized in areas such as website footers, social media posts, and small printed materials.